Advertising & Integrated Marketing

It is our goal to understand the underlying communications dynamics of our clients and to capture opportunities associated with these issues. In order to gauge audience reaction to proposed messages, we conduct statistically significant opinion surveys and focus group studies. While we have many different clients with varying communications objectives and target audiences, they all draw upon the MDB Skills Set:

MDB Skills Set Outcomes
Issue Research and Analysis Creates Common Understanding
Surveys and Group Discussions Discovers Insight on Key Issues
Strategic and Marketing Plans Decides How to Address the Issue
Public Affairs Counseling Gets Support from Decision-Makers
Public and Media Relations Creates Widespread Media Coverage
Advertising and Branding Campaigns Creates and Delivers Targeted Messages
Writing, Editing and Graphic Design Produces Brochures, Fact Sheets, Etc.
Broadcast Production Creates TV/Radio/Video Products
Information Outreach Disseminates Information Via All Media
Stakeholder Relations Positions Clients and Their Issues
Monitoring and Tracking Impact Evaluates Communication Effectiveness

Moving beyond these capabilities, we know that successful organizational improvement efforts must be effectively communicated internally and externally when changes are occurring. MDB promotes a professional communications framework within its consulting services to ensure full integration of skills into all strategic efforts.