Project Description

MDB developed outreach materials to promote energy and water costs-saving programs for the U.S. Navy. The Navy provided a tag line – “Energy efficiency.  You make it happen.”  Our creative team did everything else. We designed, developed, and produced a graphically and textually consistent campaign that included a series of public service “advertisements” that were disseminated in electronic and print forms, along with a series of e-flashes distributed via email.

The campaign goal was to increase awareness and encourage service members to conserve resources and promote efficiency. It promoted actions people could take to reduce energy and resource consumption, from turning off office equipment when not in use to more efficiently managing lighting and water usage. The posters, which convey simple messages in creative ways, were designed for display on bases to promote cost-saving behaviors among people that work and live there. They were posted in high-profile spaces, and many remain in use today.

The Navy is the largest consumer of energy within the Department of Defense, which is the largest consumer of energy in the United States. The Navy is dedicated to implementing innovative efficient energy programs, developing awareness campaigns, and achieving consistent reduction in energy and water consumption.

Here are a few samples. Click the images to see larger versions of the messages.

Too bright? Not smart.

Too bright? Not smart.

Fossils weren't built in a day.

Fossils weren’t built in a day.

Small act. BIG SAVINGS. Turn off the lights. Power down your electronics.

You have the power to turn off the power.

You have the power to turn off the power.